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The higher priced Fender guitars were made in the United States and could not compete with the lower prices of Japanese made Fender copies.
In the early 1980s, Japanese labour and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan.
It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name.
The first Fender Japan models introduced in May 1982 were the 19 series, which were Fender Stratocaster models ST'57-115, ST'57-85, ST'57-65, ST'62-115, ST'62-85, ST'62-65 and the Precision Bass models PB'57-95, PB'57-70, PB'62-98, PB'62-75.
These bundled Affinity guitars are manufactured in Indonesia (identified by badger stripe on neck) whereas stand-alone Affinity are manufactured in China (identified by no badger stripe on neck). Colors: (706) Black, (758) Torino Red, (780) Arctic White, (700) Sunburst. For example, KC and KV serial number prefixes are usually used on Crafted in Korea Squiers.
The year 2004 saw the introduction of Squier's Vintage Modified line, a series of high-end instruments based around the concept of taking vintage designs and adding "hot rod" features such as hardware variations, gloss maple necks, new finishes and pickguards, and Duncan Designed pickups. S/E: The S and E serial number prefix Korean Squiers are from the late 1980s/early 1990s.
To this day, their violins are noted for their exceptional varnishes, and they command high prices as fine examples of early U. In the 1930s, Squier began making strings for the era's new electric instruments; the company also sold pianos, radios and phonograph records until divesting itself of all string-related products in 1961. Squier Company became an official original equipment manufacturer for Fender in 1963. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.
Fender Musical Instruments Corporation entered the picture in the 1950s, when the V. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. Before the Fender Squier line of guitars was introduced in 1982, Fender was making lower priced guitars such as the Fender Lead series at its Fullerton, California plant.